theBalm products placed in generic store display.

No branding or guidance for customer.

Limited range of products.

Too much stock of poorly selling skus.

Proposal doubles product assortment & increases graphic space by 20%.

Semi-flexible product panels are inserted into existing base unit, significantly reducing expected costs.

Clearly designated tester & stock areas keep unit clean & easy to shop.

Based on proposal, the client agreed to double product assortment in stores & increased display size.

Display requires no special equipment to update, allowing stores to easily introduce new products. Eliminates need for “merchandising agency” labor.

Addition of LED lighting & increased “waterfall” effect enhances visibility of lower products.

After an initial conversation with the client, I design their display using CAD software. I prepare & distribute technical packets to a network of manufacturers for bids.

As project manager, I present budgets, timelines, and mockups both internally & direct to client, oversee the development of graphic art, determine the product assortment & stock quantity, & select a manufacturer.

After selecting a design concept, I validate all manufacturing drawings, coordinate dieline development, issue purchase orders, review prototypes, & optimize the design.

I troubleshoot any production issues & coordinate between the client, manufacturer, & shipping departments. I elicit feedback from stores, develop solutions as needed, & coordinate updates.

I frequently make contributions to non-displays departments.

For example, while working on the Shopper’s Drug Mart project, I instituted a brand-wide overhaul of packaging to eliminate artwork orientation issues. Originally (left) warning labels were visible when products were inserted into caddies. Now (right) the artwork & shade name are always visible, regardless of orientation.